When you first start your business, you’re wearing every hat—you’re overseeing every single aspect of the company:
Sales outreach, add it to your to-do list.
Administrative work, it’s not going to do itself.
And let’s not forget, you’re the full-time Marketing director, too.
As a business owner, your list of roles and responsibilities goes on. And these things add up quickly.
Most small business owners suffer from the belief that they can do it all. But eventually, there will come a time when you’ll have to admit that doing everything yourself is no longer effective.
You can only get so far doing things alone.
Marketing your business is a full-time job, and it’s one part of the business that many people often let fall by the wayside. However, the four symptoms below are telltale signs that it’s time for you to hire someone to help you with your internal marketing.
1. When you can’t seem to find enough time
When you’re spread too thin, tending to every other aspect of your business, your days start to get longer and longer. Your to-do list becomes more than just a list—it becomes pages. And things start to get put on the back burner—like your marketing efforts.
2. When you’re constantly fixing mistakes and putting out fires
When you’re strapped for time and in a hurry, the quality of your work suffers. Mistakes happen—and you’re busy fixing things instead of creating.
Marketing mistakes can cost your business a lot of lost revenue. When this happens, it’s time to take a step back and look for additional help.
3. When you find yourself doing repetitive tasks
As the business owner, your attention should be focused on leading, pitching your products/services, and managing your big picture operations.
If you’re finding yourself working on a laundry list of repetitive tasks like social media scheduling, managing clients, or preparing marketing reports, it’s time to bring in help to allow you to focus on the big picture.
4. When you lack consistency in your marketing efforts
If you want your campaigns to produce results, your marketing needs constant attention and consistent effort. Writing a random blog post every couple of months, sending a one-off email promoting a new product, or following a content calendar sometimes—isn’t going to cut it.
You can’t expect the garden to grow if you don’t water it.
If you can relate to any of these telltale signs, it’s time to bring in someone who can tend to marketing your business regularly—like a Marketing Coordinator. The job is too important to do in your spare time.
So what does a Marketing Coordinator do?
A Marketing Coordinator helps with the daily marketing activities and initiatives of a company.
They build brand awareness, manage social media, plan and implement marketing campaigns, create content for SEO and traffic growth, track and analyze performance data, and the list goes on.
To be sure you’re hiring the right person for the job, you need to know what to look for in a Marketing Coordinator.
Skills you should look for when hiring a Marketing Coordinator
When you’re hiring someone in-house to help with marketing, these are the core skills you should look for:
- Creativity—they’re creative. They use out-of-the-box thinking to ideate and develop strategies on how to drive growth for your business.
- Writing—they’ll be responsible for creating a lot of content. So it’s imperative they understand how to write for audiences in a way that captures their attention and connects with them on a deeper level.
- Research—they’re investigators. They need solid research skills to keep up with new trends in the industry related to your business’s target audience.
- Omnichannel and social savvy—they’re a versatile marketer. They understand that the customer journey isn’t linear. They should know how to implement marketing tactics and strategies across all marketing channels: email, social, paid, SEO, and content.
- Critical thinking—they’re inquisitive and analytical. They should be able to understand and leverage data to guide marketing decisions and the overall strategy.
- Project management—they’re a project management pro. They should know how to juggle and manage multiple projects and initiatives at once.
What a typical day looks like for a Marketing Coordinator
Each day can be different, but some of the most common activities you can delegate to a coordinator are things like:
- Creating content for publishing on your blog
- Managing and engaging with social media accounts
- Writing newsletters to send out to your list
- Designing collateral and assets for social media
- Writing landing page copy to support promotional campaigns
These are a few things that may take up the day for a Marketing Coordinator. They often wear many different hats and usually have a long list of responsibilities.
What a job description for a Marketing Coordinator position should include
The job itself varies based on the needs of your company. Here’s an example job description including the core responsibilities and qualifications you should include in your Marketing Coordinator job post:
- Research and analyze customers’ behavior and insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Plan, create, and implement strategic marketing campaigns that align with company goals
- Organize promotional assets and campaigns for new products/services launches
- Set up and maintain tracking systems for online marketing activities
- Write content for campaigns across various channels such as social media, email, and blog
- Manage all online channels of production, including website, social media pages, email campaigns, and responses
- Create, maintain, and strengthen the organization’s overall brand through all media avenues
- Create and distribute content on key channels to reach new audiences
Where to find world-class marketing candidates
Luckily, there are many places where marketers hang out. Social media, networking sites, job boards—since most marketers have an online presence, there are many places you can look to find talent.
Here are a few places to start:
LinkedIn is a great place to start. You can post your job there as well as a source for candidates based on their title.
Upwork and Fiverr are sites that are dedicated to hiring talent and finding jobs. You can browse profiles and reach out to folks to invite them to apply for your open job. People can also find your job posting and apply on their own.
Many Facebook groups are made up of people with specific skill sets (e.g., Content Marketers, The Copywriter Club, Remote Marketing Jobs). People often add posts about jobs to groups, and these kinds of posts typically get a ton of engagement.
Larger job boards like Indeed, CareerBuilder, or Monster have many candidates with all levels of experience. There are also marketing job boards you can check out like VentureBeat, CrunchBoard, or Mashable.
Examples of interview questions to ask marketing job candidates
You should ask questions that allow the candidate to show how they think about and work on problems.
What’s an example of a lead-generating campaign you’d be excited to work on here?
This question gives the candidate an opportunity for on-the-spot brainstorming. It highlights what they know about your company and if they did any interview prep prior.
Share an example of a challenge you faced at one of your previous employers.
It is important to know how a person responds when the going gets tough or when they’re caught in a difficult situation. This question hones in on how they handle those situations.
Three steps to quickly onboard your new Marketing Coordinator
If you want to get your Marketing Coordinator productive quickly, here are a few things you can do to set them up for success:
- Give them access to your marketing tech stack—you want to be able to manage the tasks and projects your coordinator is working on. Giving them access to the programs and tools your team uses is important for transparency and accountability.
- Integrate them with your team—most people work best when they feel ‘part of the team.’ As a result, they’ll communicate better with you and your team. This is especially important for marketing roles where collaboration is key.
- Get them to interview a few of your best customers—a quick way for your new team member to learn about your business quickly is to learn directly from your audience and have them interview your customers.
Two things are almost always in short supply for small business owners: time and money. So is it worth it to spend money on a Marketing Coordinator if it frees up your time and contributes to your business’s growth?
The answer is most likely yes.
By hiring a Marketing Coordinator, you get to take some things off your plate and focus on the big picture.
Not only do you get some of your time back, but now you have someone whose job’s main purpose is to focus on efforts that will grow your business.
Pick the right one, and your return on investment will outweigh the initial cost.
What will a Marketing Coordinator do for your small business growth program?
A properly hired and well-trained Marketing Coordinator will save you time, reduce the stress of running your business, keep your business growth program on track and consistent, add new revenue, and make your life easier and more productive.
I invite you to learn more and Request the Marketing Coordinator job description template here—great information to consider.
You can also check out our Certified Marketing Manager Program to see how we take you from renting your marketing to creating marketing as an asset for your business.
If you are not sure if you’re ready for a Marketing Coordinator for your business, I’d be happy to talk to you about it. Pick a time for a complimentary coaching session, and we’ll look at how you can stop renting your marketing and take control of your business growth program now.